With February 29 around the corner and Valentine’s Day approaching, ASA’s Nigel Spreadbury and Tony Rogers were asked to help Chevrolet to put a bright Spark into romance.
February 14 is traditionally the day couples express their love for each other in many ways. But while chocolates, flowers or champagne may say “I love you”, Chevrolet’s research on what puts the spark into a relationship needed illustrating with a series of inspiring images.
According to Chevrolet’s survey for Europe and UK, the most assured way to get a “Yes!” when proposing to your man is on holiday, through his mum or his teammates… requiring Nigel and Tony to capture the romance of Valentine’s Day for the launch of the Chevrolet Spark ‘pink’.
Featuring models Victoria Burton and Luke Stott to reflect the best-known couple in the world – Barbie and Ken – ASA was tasked with creating a very special ‘look of love’ that also saw them turning the studio into a paradise beach.
For the full story, take a moment to read the Chevrolet press release.
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