One of ASA Infinity Studios photographers Nigel Spreadbury, ventured within the Arctic Circle to shoot the Chevrolet Captiva.
As part of Chevrolet’s centennial celebrations, a Chevrolet Captiva was given to an SOS Childrens Village in Ylitornio, Finland, which is 850k north of Helsinki. ASA were invited to capture the Captiva in daily use by the charity, just as a well known character was due to arrive.
SOS Children’s Villages is an international, non-governmental social development organisation that provides services in the areas of care, education and health for children who have already lost or who are at risk of losing parental care. The organisation was founded in Austria in 1949 and today runs more than 2,100 programmes for some 2.2 million children and adults in 133 countries and territories.
Nigel faced challenging shoot conditions from temperatures that fell well below zero, to very short daylight hours. In winter, sunrise is at 10.00 and sunset is a 14.00. Nigel needed to work quickly and efficiently, but still to produce high quality images for Chevrolet’s PR. The equipment performed perfectly, but Nigel was very aware to keep the batteries for both the cameras and flash lights warm to maintain their life, very cold conditions often mean batteries don’t last as long as they normally would.
It proved to be a wonderful experience and very emotional. The hospitably of the SOS charity couldn’t have been better and Nigel has been invited back at anytime. Whilst on the 11 hour drive north from Helsinki, Nigel also had the pleasure to witness the Aurora Borealis.
For the full story, take a moment to read the Chevrolet Press Release.
